08/02/2022 - Lunch with B Rad at Naked Farmer
by Joe · 12 things on Twos
- Super Apps - new term coming over from Korea that will eventually be trending in the US. One app that does what a lot of other apps do.
- Marketing makes no sense unless you are making more money than you are spending
- Testing, doing experiments. LTV > CAC
- A strong monetization strategy is so important before you experience your single moment of vitality.
- You need to realize that 90-95% of customers don’t pay for anything anyway so make something scalable for the ones that do.
- You always have A/B testing to determine what is the most viable option
- Instead of giving VCs 20% in equity for funds, we can give them 6% of the profits
- Also forgot to mention, we’ve used this consulting firm in the past (mainly just one dude) that does mobile game monetization /optimization. They are nasty with data, light years past what we do. Think they helped up increase LTV by like 30% in a few months. But he actually emailed me earlier saying he’s looking for new clients. Could put you in touch if it interested you. 9k a month, maybe less for y’all.
- They go in, do a design audit, set up your data analysis stack (Firebase + big query), make a recommendation/update roadmap, and give you the AB test results of each week and make insights based on that. 100% they would immediately tell you to do subs, but probably could help retention quite a bit too. All stuff you’d need to do anyways, just might be an efficient way for you to see it/learn it in the context of twos specifically in real time. Food for thought
- Wants to join Embarc (get him to come on a buddy pass)
- Paid for my lunch
- ✓ Buy Brad lunch