08/02/2022 - The Attic w/ Anthony
by Joe · 29 things on Twos
- With consumer apps: it’s all behavioral. Hire an intern with behavioral psychologist. Behavioral engineer.
- First hire.
- How are people thinking, how can we manufacture a better way of thinking
- Spontivly: the google of community
- ✓ Connect Parker and Anthony for connections interested in their lead engineer role
- Don’t dump money into marketing just yet
- ✓ When we the money goes hard, contact Anthony
- Go to UT, hire an intern (work placement) behavioral science
- $25k compared to $100k
- It will take you 3-4 months to onboard that person
- Hone in on your customers and getting the stickiness is so powerful, people can’t live without it
- Once you have that, you have lightning in a bottle
- “We have 900 customer on the waitlist is $2.6M in potential revenue, which is what we raised $2M on”
- You can not be reliant on VC
- All this recession stuff is VC based, you need to build your business how you see best fit
- Why do you have any churn? What is churning? Why is it churning? Answer these questions before marketing.
- It will be interesting in the next 6 months to answer those questions and then figure out your GTM strategy, having a strong GTM (like Airbnb/Craigslist) will be much more efficient than dropping a bunch on marketing now
- Airbnb went to Craigslist - unique, special, new GTM
- I don’t do this for everybody, you and Parker are special and doing it from a genuine place
- Don’t blow money on something that still has training wheels on it
- TBV may want us to come back with less than ideal results to get more favorable terms on their next deal
- Spontivly hasn’t even done any SEO yet
- Or hired a social media person (13 employees)
- Once you close the whole $500k - hire a PR firm
- Even though we have $2M we operate as if we are broke as hell
- “I’m playing moneyball, since we’re not the New York Yankees”
- ✓ Take Anthony to lunch when we close our round
- ✓ Give Anthony a product walk through. Implement the knowledge base for our network. $49 per user per month.
- Trello for CRM