Create a category design document:
by Parker · 6 things on Twos
- Category Landscape—what the category you create would look like and where it fits.
- Category Ecosystem—the customers, competitors, developers, suppliers, analysts, media, and everyone else who would plug into the category.
- Frotos—the from/to journey you want customers to take.
- Category Name and Description—the final version.
- The Case for the New Category—write out why the category should exist and what the world will look like if the company creates and dominates the category.
- Early Draft Game Plan—a sketch of how the company can create and dominate the category.