What is the problem you are trying to solve? In the digital age, people consume 5x more information than ever before and forget 70% of new things they learn every day. Leading people to forget *things* like anniversaries, important clients, and recommendations daily. . What pain point are you alleviating for your customer, and why would they pick you? Other solutions are too slow, complicated, or disorganized to help people easily remember *things*. People pick Twos because it is quick, simple, and organized. What are their alternatives, and what is the status quo? People spread their *things* between paper, post-its, email, notes apps, task apps, and calendar apps. The status quo is using many different apps or telling yourself you'll remember something. From a customer perspective, is the value proposition jaw-dropping, and do you have customer referrals to prove it? Twos is the quickest, easiest, and most organized place to remember any *thing*. We have 80 5-star ratings on the app store and over 60 personal testimonials on how Twos changes their life. Try to define the company purpose in one clear sentence. Twos is an app and website that helps you remember *things*. At this moment, what is the status of the underlying technology? Fully built and in the market as both an app (iOS and Android) and website generating a powerful group of early adopters. As we continue to improve the product, we will also build out the public side of Twos which will allow people to share, connect, and learn from others. . How much further does the technological innovation need to scale to meet commercial standards? As a consumer application, we will hire a designer to help make Twos the most intuitive it can be. We already receive compliments on it's design and intuitiveness, but we know there is always room to improve. We also welcome feedback from our early adopters and use a public road map to allow users to participate/see the progress in development. What is the margin of error if the technology is underperforming or exceeding the expected cost targets? The margin of error is small due to our developer being one of the founders with experience working at Google. People love the product in its current state and it is only getting better. What needs to be achieved to make your value proposition compelling? We will need to launch the public side of the platform and continue to improve our messaging around a daily solution to write, remember, and share any *thing*. Who are you, and why are you qualified to lead this opportunity? My name is Joe Steilberg and I have a deep background in sales and finance. My co-founder is a former Google engineer and our technical lead. Are you the long-term CEO of your company? Yes, as we are confident in our vision and our ability to grow a successful company, but we will always be open to whatever will help us achieve our goal of helping billions of people. What skill sets do you bring, and what skills will your team need to add? We have skills in sales, tech, product, communication, finance, and hiring. We would love to add design, marketing, growth, and monetization personnel on board. What parts of your executive team still require filling out? Chief marketing, product, and operations officer are still open. What are the team’s relationships with thought leaders in the field? We have spoken and have a shared vision with Ev Williams, CEO of Medium and co-founder of Twitter. We are also building a relationship with Francesco D'Alessio who is a productivity influencer. What is the company gene pool like? Male and caucasian. What are the gene pool gaps? Females and non-caucasians. We are looking for a female designer. For each gene pool gap, who would be the ideal hire to solve the risk, and where will you find this person? We hope to hire a female designer through our network. For non-caucasians, the designer could be of any background and we will look to hire people from any background who will be successful in their role. Do you have a good understanding of the competitive landscape? Yes, We recognize the note-taking and productivity app space is crowded, but nobody has a quick, simple, and organized system like Twos. We use all of the different note taking apps and use them to inform our decisions and design, but there is no one doing what we are doing and do not see the opportunity in our vision. We will further differentiate ourselves by creating the public side of the platform for information sharing. Are you comparing your company against the competition in areas that matter to the end customer? Yes, we compare based on speed, simplicity, organization, and sharing. In our initial interviews, these are the most important qualities for the masses and we will insist on them being core values of Twos forever. Who are 10 ideal customers who will make your company successful, and what are you doing to obtain them? Moms - targeted ads and word-of-mouth. Students - brand ambassadors/influencers. Entrepreneurs - events. Realtors - partnerships and licensing. People with ADHD - original content. Lawyers - product led marketing. Content creators - social media. Journalists - B2B2C. Caregivers - Email marketing. Writers - Blogs, newsletters, influencers. What are the threats that could make the market opportunity obsolete? If a major social media player began to focus their product on a private first platform, the market wouldn't be obsolete, but we would have much more competition. There is also the potential for a product to be designed that gives people photographic memory making the need to write things down obsolete. How does your solution fit into the existing ecosystem, current standards and incentives? Twos will integrate with other systems like texts, emails, Slack, and calendars to make capturing *things* as quick and easy as possible. The current standards for information are straightforward and we also support easy export. We will only improve on the incentive for people to write things down by also improving the organization and shareability of those things. What customers or users do you have? We have 454 daily active users, 1350 weekly active users, and over 3300 monthly active users. So far in 2022, our daily active users has grown 30% MoM and we see many more users sharing Twos on social media. We have accomplished this organically with a $0 budget. We've done this with a quick feedback loop and improving our retention to prepare for future growth. How have you retained them? We have a 49% daily user retention, 45% weekly user retention, and 30% monthly user retention. We use a combination of data analytics and intuition to build a more seamless and value-driven onboarding to retain our new users and are constantly using feedback to improve the overall product. How will you increase their number exponentially and continue to retain them? We will start spending money to test and verify different acquisition channels, institute better network effects with the public side and referrals, and identify product-market fit to reach exponential growth. What is your go-to-market strategy? Our go-to-market strategy has been 100% organic through content marketing, word-of-mouth, and built-in network effects. Soon, we will partner with influencers, build in more integrations, leverage more network effects to increase our exposure. Have you identified the right partnerships? We have had conversations with other companies such as UBS and a start-up called Skreenbe to integrate Twos into their company and technology. We've also started talking with influencers who we would partner with to spread awareness about Twos. Why will consumers use your product over its competitors? Speed, ease, and accessibility will always be the reason people love Twos. Competitors design their services for enterprise customers which leads them to being too complex and rigid. Our current users choose Twos over our competitors because it is quick, simple, and available on any device. What keeps you awake at night? The global-adoption of the half-private/half-public network of shared information. It is something we believe has infinite potential because we believe people will value a platform where they can wrote. remember, and share any *thing*. Do you understand your risks? We understand many startups fail due to conflicts between founders, lack of capital, no market, and poor monetization, but we believe we can de-risk all of these scenarios with honesty, communication, leanness, strategy, and our willingness to learn. As long as people have a need for a place to write things down, there will be a need for Twos. Are you addressing a subset of the market, what is its size and why will you be competitive in that segment? We are addressing the market of busy people who need a quick and accessible place to write things down. By being consumer focused with core values of speed, simplicity, and accessibility, we believe that we will be able to be very competitive in the market. What opens up that segment to you? Other PKMs are too slow, complicated, or disorganized for the quick capture of any *thing.*. What are the milestones this financing will achieve? Hiring a designer, product market fit, over 100,000 DAUs, launching the first version of the public side, and net profitability. How far are you from being cash flow positive, in terms of both time and money? Very close as we are entirely bootstrapped with very little overhead. We will be cash flow positive once we launch our subscription model and will simply need to keep up as we add more expenses. How many future rounds of financing do you project? We have modeled out fundraising rounds through to a Series C which will be 4 more rounds of fundraising. What would make your company run out of cash, and what does the worst-case scenario look like in terms of cash flow? Over hiring. Please include your financial projections, profit and loss statement, balance sheet and cap table.