The company has yet to launch to the broader market. Traction and feedback so far have come from a small set of users and may not be representative of the larger market. Investing in startups is risky and you may lose 100% of your original investment. If you can't afford to lose this money, don't invest it. The company is in an early stage of development and may not reach product-market fit. The company may be unable to monetize their products. The company is operating in a very competitive space. The founding team does not have significant experience starting and scaling companies. The company needs to make several key hires. If it cannot successfully fill these positions, the company may not reach its growth targets.