Public relations (PR) typically refers to a company’s public messaging of all kinds. Starting out, an article in Tech Crunch or The Huffington Post can feed into the Washington Post or New York Times. When newspapers right about you they are doing you a favor. When blogs right about you, you were doing them a favor￼. Start small and then it will get picked up by the big guys. What gets a reporters attention? Raising money. Launching a new product. Breaking a usage barrier. PR Stunt. Big partnership. Special industry report. Bundle smaller announcements together in one bigger announcement whenever possible. Example email. Ps would be happy to do giveaways to TC readers. Thanks again and feel free to reach out if you have any more questions (Skype, phone, listed below)￼. Don’t let your pitch come across as a wall of text. Something busy reporters rarely have time for. Be succinct and clear. It’s your job to make your story compelling. A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching ￼. You want readers to do something after reading your article, like share it. Make your readers shake their heads and some nodding. Example email twos. You can also establish credibility by offering commentary on other stories related to your industry. It is your job as a founder to stay on top of market trends. Press is one of the single most effective thanks for pushing people over the edge and confirming they did the right thing. A good PR firm will help you. Figure out the best messaging and positioning to the press. Unify your messaging to the press. Do a lot of the legwork in setting up press engagements, especially bigger media tours and events. Break into outlets like broadcast radio and TV. Key takeaways. Focus on the right smaller ones. Build relationships with specific reporters covering your startup’s market. Have newsworthy milestones to share. Create a compelling emotional story. Keep it short and sweet!