Be selective with new product launches. Use existing assets, tools, & systems. Products that chase the 5-year vision. Solutions your rivals can't or won't match. Growth tactic. Build your future products based on your current customer relationship management infrastructure. Cross-sell your future product to your current customers. Bring new customers into your niche. Go after customer groups you can serve better than anyone else. Educate those people on your niche. WHen they see you as the expert, they'll be more likely to buy from you. Growth tactic. Lead magnets. Lifestyle quiz. Free book. Anything that provides value relevant to your product. 7 Examples. Steal customers from competitors. Your competitors are solving a specific problem. They ignore certain customer pain points. Be the solution that your competitors are ignoring and you'll steal their customers. Growth tactin. Lean into competitor comparisons and why your company stands out. Avis set a great precedent of this with this ad. They use their position as No. 2 in the industry for advantage phrases like.