Create an image or BAB
by Joe · 14 things on Twos
- The BAB formula is designed to make a specific offer that appeals to the needs and desires of your recipient
- This formula is a big hit with cold emails. It works because it is based on the Freudian pleasure principle*, according to which humans are instinctively seeking for pleasure and avoiding the pain. These are the two main things that motivate people to act.
- Before
- Describe a challenge your prospect faces. Make sure to only list the problems and consequences that your product or service can reduce or solve.
- After
- Show them how awesome the future without this problem could be. If you have specific stats or numbers - use them.
- Bridge
- Explain how your product or service can help them reach that future.
- Example
- Hi Michael!
- Making sure a lead is good is not an easy task. High bounce rates, invalid emails, and catch-all email addresses are slowly bringing you down?
- There is an easy solution to this problem that plagues so many start-ups. You can clean your email lists and verify your leads the moment you find them.
- Look no further than Snovio. Easy-to-use, fast, and efficient, is a lead generation, verification and tracking solution you need.
- Make sure to check out the services if you want to finally leave your lead problems in the past.