Pain points or PAS
by Joe · 13 things on Twos
- Similarly to the BAB formula, the PAS formula is based on determining a unique pain point. But instead of giving a vision of the glittering future free of this problem, you are pouring salt on the wound.
- Problem
- Identify a sore point
- Agitate
- Hammer home the severity of this problem by going into the specifics of it.
- Reinforce your statement with examples, personal experience or links to sources that prove it
- Solve
- At this stage, you should be the hero who has a solution to the problem
- Example
- Hello Lauren,
- Buying leads to jumpstart your new local business sounds like a great idea. It’s a bit pricey, but you still order them from one of the mainstream providers, go through the data and start making phone calls. By the time you reach the list, you’ve probably already realized that the list you bought is useless.
- Let us help put your frustration to rest with Snovio. Snovio was designed to help businesses and individuals in need of a reliable, fast and efficient way to generate quality leads and verify them.
- Get started now! Generate leads or verify emails with our free and easy-to-use Snovio chrome extensions or visit Snov.io for more tools and info