Team. What has your team achieved in the past? Any important wins? Do you have co-founders that complement your skills? Product. Minimum viable product. Be able to share your three-year product vision to see if it engages a passionate customer response. Traction. Tell them about the search for product-market fit. Show them the evolution of your MVP. “Instrument“ your customer acquisition process with analytics. Business Model. What are your assumptions about each part? What are some of the critical metrics that matter? Number of customers? Revenue per customer? Number of employees? Revenue? Gross margin? Expenses? Market. Tell us why this is going to be a huge market. What have people missed? What's changed? What's now possible? The company ought to have evidence that it has found product/market fit. You should be thinking about an end-to-end pipeline of how to get, keep, and grow customers.