Team. “Because i'm the customer“. Tell them about the people you've surrounded yourself with, co-founders, and key executives. Product. Figure how much of the “product“ needs to be working at each stage of fundraising. Traction. “Show me you are making progress“. How much customer passion your product is creating and how many people are loving it each week/month. Business Model. Revenue. Pricing Strategy. Distribution Channels. Market. “How big can your company grow?“. What is your unique insights about technology, economics, change in market, etc. What evidence do you have that you can grow this big? How will you do it?