How to create a value proposition that will dazzle investors. https://www.garagetechnologyventures.com/resources/getting-to-wow/. 3/4 sentences spoken by a normal human, understood by a normal human, that captures why your company so interesting?. Something short and compelling: a “Wow! Statement.”. Three Key Principles:. Be clear. Your listener needs to understand in simple, specific terms what the heck you are talking about. Be credible. Let them know something impressive you have already accomplished. Be compelling. A dramatic improvement over the current state of the art, not just a nice incremental improvement.. Be novel or clearly differentiated – something your listeners haven’t heard before.. Your Wow comes from the size of your advantage. Your primary objective is to sell. Four Step Framework. Part One: Context. State what you do better than anyone else in simple, easy to understand words. Part Two: Benefit. Clarify your unique benefit or advantage. “The big idea behind [your company] is…”. For whom is this a big benefit?. Part Three: Differentiation. Clarify how you are different from the competition and the alternatives. “Unlike other companies that offer… because we use...”. Close: Call to action. Gets your listener to talk more. This might be your “mantra” or tagline, along with a call to action.