DIY vs. Buy PR Strategies Holly Beilin15 things on TwosPublic relationsBuild your reputation with news, blogs, social mediaFind the positive messages within your company’s purpose, product, and people and translate those into positive storiesNext door has been a great social media platformEnhance your reputation with thought leadership content, speaking engagements, podcasts, and third-party rewardsProtect your reputation with crisis communicationCostsYou and your team: free but costs timeIn house PR resources: coordinator $50-75k, specialist $65-100k, manager $80-120k, software $30kAgencies: smaller $2-5k per month, larger $10-50k per month, project based $1-10kExpect to commit 4-6 months for a ramp up period for any new agencyConsider pay by results for smaller engagementsConstantly re-evaluate ROITry to get on affiliate networks to increase the likelihood of syndicationPR dream is to have a good story around your product