Fireside Chat Nate Gilmore and Lakshmi Shenoy15 things on TwosThere is a difference between goal setting and goal embodiment. You need to communicate to new employees what your vision, mission, North Star, high-level goals, and values are and why certain goals are importantOnce you get tired of a goal, that is when it is starting to resonate with new people. Repetition in communicating these messages is most important, even beyond when you are sick of itHas experience in consumer internet companiesFounders figuring out the market at the beginning is the most important moving forward. It takes a lot of experimentation. Is the risk going to help us learn something? Is that learning something helping us move towards our visionWent from chief revenue officer to chief marketing officerLeaders will change from generalists to specialists as you growLead magnets: email campaigns, newsletters, trials, subscriptions, white papers, free consultationsGreat ideas for lead magnets come from everywhere in the company so listenVery passionate about empowering small businessesLead magnet gameplan: Discover, make repeatable, make predictable, scale the hell out of itCan’t take mistakes personally. Just listen, don’t defend your view so that you can change itGet people into your product and make sure you have a great product. Think about the customer. Measure everythingJobs theory: Clayton Christianson, for what job does your customer hire your product or service?Customer interviewing: forget everything, read the mom test, if you ask the wrong question, you will be lied to, they will just tell you what you want to hearBuild a value based communication path with new prospects so they believe their 30 seconds will bring them value. 30 second snapshots. Probably won’t start with a demo. What can the product do in the first email? What value are they looking for? What job are they asking for this email to help them with? Product snapshot for 30 seconds. Give them a magic moment