“Leadership is a journey, not a destination. It is a marathon not a sprint. It is a process, not an outcome.” - John Donahoe, CEO, Nike. The Peter Principle: high performers don’t always make the best managers. Company growth often calls for a new type of leadership. 12 Powers of a Marketing Leader by Thomas Barta book recommendation. Pay attention to the big picture and big issues. Break down silos. Incorporate check-in meetings. Become financially focused. Be proactive and curious. Regular check-ins. Keep track of successes and failures. Ask for feedback. Keep it front of mind. Radical candor by Kim Scott is the best book for feedback. Set aside time for relationships. Don’t overlook the soft skills in interactions. Approach ever conversation as a collaboration. Be strategic about networking: leadership networking, skill-specific networking, talent-spotting networking. Join toastmasters for speaking and networking. Thought leadership is an act of generous service and leadership. Seek out mentors. Employees with mentors are promoted 5x more often than those who don’t. You can stuck focusing on the work. Take a step back and keep in mind your vision. Write down your feedback before you have the conversation so you are clear on what you are going to say and don’t go off the rails