Brex, all in one financial solution. Partner marketing: the bridge between business development, product, and marketing. 3 types of partnerships. Product partnerships. Channel partnerships. Reward partnerships. How to get started. Prioritize. It takes a long time so make sure who you are targeting will make a big impact. Dream big (and start small). 1 + 1 = 3. What do they have that we don’t that we can build or buy ourselves. Be able to track success. Partnership criteria: biz value alignment, customer overlap and fit, mutual commitment, compelling offer, size of opportunity. Rockstar product markers handle 2-3 strategic partnerships or one channel well. Start with social posts and emails, then integrations, then full on business partner