Scaling Marketing with Partnerships Harriet Johnston
by Parker · 16 things on Twos
- Brex, all in one financial solution
- Partner marketing: the bridge between business development, product, and marketing
- 3 types of partnerships
- Product partnerships
- Channel partnerships
- Reward partnerships
- How to get started
- Prioritize
- It takes a long time so make sure who you are targeting will make a big impact
- Dream big (and start small)
- 1 + 1 = 3
- What do they have that we don’t that we can build or buy ourselves
- Be able to track success
- Partnership criteria: biz value alignment, customer overlap and fit, mutual commitment, compelling offer, size of opportunity
- Rockstar product markers handle 2-3 strategic partnerships or one channel well
- Start with social posts and emails, then integrations, then full on business partner