Aligning your Marketing + Sales Strategy Aurelia Solomon, Karin Dillie, Lance Weatherby, Maria Juan
by Parker · 13 things on Twos
- Start with goals for both marketing and sales
- Founders are usually the lead sales people
- You need to figure out how you can sell it before you can scale it
- Go out and create noise to get people to talk about your product. Talk about your mission, vision, and values
- Cold Start Problem book. Go find your atomic network
- CRMs are important as a data repository to track customer relationships
- All CRMs are clunky. Doesn’t know anyone who uses a CRM that likes it, but they are important. Use it to track leads and prospects
- Gong, Drift and other platforms integrate to pull data out of CRMs
- Use a free CRM (hub spot) to track what you do with investors
- Hubspot integrates with you email. Be careful of what you are jamming into the CRM
- Start by defining you MQLs. Marketing qualified leads for the sales team to take over
- Nobody wants to chat with a bot
- What can you build into the product to sell more as users use your product more