SeedFunders Re-Apply (2022)
by Joe · 25 things on Twos
- TWO-LINE COMPANY SUMMARY *
- Twos is the best place to write things down.
- SUMMARIZE YOUR BUSINESS *
- Twos is a software as a service in the personal knowledge management space. It is the first all-in-one app and website that gives users a way to capture and access things they want to remember and stay organized. Instead of scattering your information between notes, reminders, calendars, and task apps, Twos uses a simple system for people to write, remember, and share anything.
- WHAT IS THE CUSTOMER PROBLEM YOUR PRODUCT IS SOLVING? *
- Every day, people forget 40% of new information presented to them within 20 minutes, 70% within 24 hours, and 90% within one week. There are no products designed to help people remember things, both big and small.
- WHAT IS YOUR SOLUTION? *
- A simple system to keep track of reminders, events, names, to-dos, etc. all-in-one place that stays organized for life.
- WHAT IS YOUR BUSINESS MODEL? *
- Currently, we use a freemium model where users can buy premium features a-la-carte for $2. Despite having instituted this model as a second-hand education feature, users are constantly buying premium features. We plan on launching a subscription-based option in the near future and have plans to create the world's first marketplace for shared information.
- MANAGEMENT QUALIFICATIONS AS RELATED TO THIS VENTURE *
- Both founders have experience working for tech-enabled startups and work full-time on Twos. Parker is the technical lead while Joe is the head of sales. Parker is a former developer for Google and Joe has experience in private equity.
- The PKM total addressable market is $22B and is expected to grow to $58B by 2030. Twos can and will capture even more customers than those that currently use PKMs making the market potential billions of dollars per year.
- SIZE YOUR POTENTIAL MARKET OF CUSTOMERS *
- DESCRIBE YOUR "GO-TO-MARKET" AND SALES STRATEGY *
- By conducting experiments on potential product-market fits, we will identify the group of users most likely to convert and pay for a Twos subscription. We have already identified many potential target markets like moms, students, realtors, and entrepreneurs. These groups make up 10.4M people in Florida alone.
- LIST YOUR COMPETITORS *
- Apple notes, paper, post-its, Evernote, Notion, ClickUp, Todoist, emailing/texting yourself, Mem.ai, Roam, Obsidian.
- But none of our competitors are designed to help people remember things (both large and small).
- DESCRIBE YOUR COMPETITIVE ADVANTAGE AND BARRIERS TO ENTRY *
- We have been bootstrapping since March of 2021 and acquired all of our 1,200 active users organically. Between the brand, the founding team, the community of early adopters, and the vision - Twos is poised for exponential growth in users and revenue in the near future. Acquiring a capital infusion will be integral to scale at the capacity that we believe is possible.
- DESCRIBE YOUR EXIT STRATEGY *
- We believe the most likely exit will be via acquisition by a large company like Google, Apple, Microsoft, etc.
- USE OF FUNDS *
- Marketing, Research/Development, Operations, Legal/Admin