Events. Sponsor monthly sales meetings with bagels or other items. $1,000 a month. Testing messages. 400 is the sweet spot for the number of responses to an ad concept testing survey.. Facebook ads for 400 clicks: $400. 4 messages, 400+ clicks = $1,600. 3 months of testing = $18,000. Online surveys for 400 responses: $4,000 - $6,000. Targeted Ads. 1000 FB ad impressions = $7.19. Average conversion of a Facebook ad - 9.21%. 100,000 impressions = 9210 clicks?. 100,000 impressions = $719 per week. 6 months of targeted ads = $17,256. $2,500 - $3,000 per ad. Print Ads. Newsletters (100,000 subscribers). $3,000 or ($30 per 1,000 subscribers)