Timeline (by month)
by Joe · 12 things on Twos
- Writing press materials and preparing "foundational items"
- Expect your first peace of national media
- Create media strategy
- Land 2-3 mid-tier national placements
- Begin positioning for international media coverage
- Secure major profile in a major publication
- Land a major streaming platform
- Begin working on a major TV interview
- Secure a 2nd and 3rd top-tier media publication
- Inquire about the major TV interview
- Measure placements and double back on publications. Secure 3-5 national placements
- Global thought leadership process and secure a piece in NYT/ WSJ