Watch the Full Webinar. ---. Joe's Notes. ---. Investors need a place to invest their money. They need deal flow. Generate FOMO. Decide on the amount of money you need. Specify the number of units available. Or they will miss the opportunity. Be cool, but powerful. Don't let them see you sweat. Continue to follow up, even if you think you blew it. Relationships first. Get to know them. Don't just take money. Know where you are going. Know how the investor will make their money back. It is an investment. They aren't just fans. Know your competition so you can show people what they don't do. Don't talk down on them, just know where you are better. Some investors will be welling to bet on you pre-revenue. Reviews, downloads, energy and supporting followers, enthusiasm, potential customer community.