Create exclusivity, make people feel like they are part of something special. Make people sign up with their UT email address. Promise something other than organization and note taking. Remembering your college experience. Getting girls names at bars. Sharing lists on a social platform. Something that college students really WANT and then can discover the other elements of the app can do. Sex. Food. Alcohol. Friends. ....maybe good grades? . Word of mouth, word of mouth, word of mouth. Create exclusive links that allow people to refer others to Twos and get something (like a premium upgrade or month free) for referring. Get professors to tell their students about the benefits of having a tool to help organize their things, turn syllabuses into Twos lists and show professors how much better it is than PDFs. Give them more data and statistics on their students learning habits so they see the value in sharing information on Twos. Give it to dorm RA's for sharing information about the hall in an easy and non-invasive way. No more handouts and bs, get them to share the info they need to on Twos. Social . Need it - kids wanna see what other kids be DOING