Web. Zero people click the download pop up on mobile. Removing the download pop up. About 5x as many people look at the onboarding than skip it. I don't have the ability to know how many people landed on the landing page so I'm adding that metric. Most people see our landing page on web given that 2x the number of people click on the download link vs sign up + login + start w/o signing up combined. People click on the FAQs more than they click sign up. Youtube and Medium are clicked as often as sign up. 27% of people who start end up creating a list. 45% of people who sign up successfully, create a list. 31% of people who start, create a new note. 67% of people who sign up successfully, create a new note. 33% of people skip the onboarding. Mobile. 98% of people finish the onboarding (no skip). Tabs. Profile used 29% (only one with a notification). Home used 26%. Today used 22%. Lists used 18%. Calendar used 5%. 15% of people who finish the onboarding, create a new list. 55% of people who finish the onboarding, create a new note. 74% of people who sign up, create a new note. 31% of people who sign up, create a new list