https://youtu.be/PbC4gqZGPSY. Don’t stress too much about ur niche. It will come naturally the more you post and interact with folks in the comments. I feel like post stuff that is authentic to you guys and your people will find you. Giveaways are great - sometimes they produce not great quality followers but overall I think they propel the brand too.. making something shareable that your demo would like outside of Twos. think entertainment first, brand second