How to get your ideas to spread by Seth Godin
by Parker · 12 things on Twos
- https://youtu.be/04pdq5IppL8
- You are trying to sell something to people they don’t think they need
- Customers want to be led
- We made up writers block
- Writers block is bad habits + inability to dance with fear
- It's our job to be creative, our job to speak a truth, our job to lead
- There is no such thing as a genius. We are all geniuses
- If you don't have enough good ideas, you don't have enough bad ideas
- We like doing what other people are doing, so it is your job to connect people and invent a culture
- People like us, do things like this
- Make change happen
- Breakthrough the tension of it may not work, of I may get in trouble, of I might be wrong