Free account for syncing. Help them understand the value with the Pro features rather than giving them a free trial. Free/Basic/Write: Fastest way to write things down. Writing things on days and lists. Account/Twoser tier. Sync, username, newsletter, support. Pro/Plus/Custom/Remember: Easiest way to remember the things you write down. Remembering: Tasks, reminders, on this day, photos. Organize: sublists. Styles: bold, underline. Communicate how it will occur: Twos seconds. Quickest and easiest way to write things down. Why would I use it? Quick, easy, and organized. Why is it quick/easier/more organized?. How much does it cost?. Would marketing be easier and more effective with a consistent message?. Your personal information. Look at competitors (Evernote, Notion) tier names