When you create a custom product page, a unique URL is generated. There is no way to change or reuse the URL for a different page, and it remains consistent throughout all future versions of the page. In some cases, you may want to disable a URL if you’d like to make the page unavailable publicly, but keep the custom page record in App Store Connect. For example, if you need to pause a marketing campaign. If someone taps a URL to a disabled custom product page, they will be automatically redirected to your default product page.