App Store A/B Testing
by Joe · 16 things on Twos
- App Store Optimization is an ongoing process
- After optimizing your app store listing, and getting your app in the first high-ranking positions, your work isn't done
- Also called Product Page Optimization (PPO).
- Things you can change
- Screenshots
- Screenshot previews
- Promotional text
- These custom pages are fully localizable and shareable via a unique URL.
- Users will see the default product page for your app on the App Store unless they follow a custom link.
- Each app can have up to 35 custom product pages published on the App Store at the same time.
- Steps to take before creating an A/B test for your app
- How to create Custom Product Pages
- How to submit Custom Product Pages for review
- How to edit a Custom Product Page
- How to delete a Custom Product Page
- How to disable a Custom Product Page URL