Small is Beautiful by Bill Reichert
by Parker · 63 things on Twos
- Garage Technology Ventures
- https://www.garagetechnologyventures.com/files/SmallisBeautiful.pdf
- Common Wisdom:
- Come up with a disruptive technology
- Write a brilliant business plan
- Develop a stirring investor pitch
- Raise a pile of money
- Build a world-class team
- Ship your beta version
- Raise another pile of money
- Ship Version 1.0
- Hire a real CEO
- Raise another pile of money
- Give lots of it to investment bankers
- Cash out!
- A Better Alternative
- Small is beautiful:
- Building a lean, scrappy, nimble company without raising piles of money
- Top Ten New Rules (for entrepreneurs and investors)
- Fundamental objective
- Old Rule: Create wealth
- New Rule: create value
- Getting started:
- Old Rule: Brilliant entrepreneur
- New Rule: Brilliant entrepreneurial team
- The Optimist, the Pessimist, and the Engineer
- Sharing the vision
- Old Rule: Craft a mission statement
- New Rule: Create a Mantra
- The best place to write things down
- Remember more
- Management style
- Old Rule: Plan the work, work the plan
- New Rule: Ready, fire, aim!
- Business Model
- Old Rule: Raise capital
- New Rule: Generate revenues
- Foundation of Innovation
- Old Rule: Good old American know-how
- New Rule: Good new Global know-how
- Competitive Advantage
- Old Rule: First mover advantage
- New Rule: Fast adaptor advantage
- Marketing Strategy
- Old Rule: Build it and they will come
- New Rule: Everyone sells
- Pace of Change
- Old Rule: Innovation is accelerating
- New Rule: Market penetration is slow
- Source of Innovation
- Old Rule: Technology drives innovation
- New Rule: People trump technology
- Top Ten New Rules
- Focus on creating value
- Build a team
- Develop a mantra
- Get in the game
- Stay lean and scrappy
- Go for the globe
- Be nimble, be quick
- Always be selling
- Plan for continuous upgrading
- Focus on people