Apply for small business program. Apple just released there 3 split A/B testing option. App store A/B testing. You need to be both a data scientist and a creative director. I have been so wrong so many times about messaging that using the data is much more effective. Hyper fixate on continuing to move the downloads. There is a massive algorithm behind both the app stores. Spend an equal amount of time reaching out to bloggers and doing ASO stuff and figure out where more downloads. There are 2 billion people on the app store. AppsFlyer.com. Be the app store connect guy. Google reach: do not just throw it out there on the play store. Prioritize getting a new icon, ASO - on app store, so that we are optimized for google. Create little variations of our description, preview video, and determine what are getting the lifts from to then stick to . Go on google - apply for early access (beta for Google). form that informs them that we're coming.. Ask B Rad for form link. They want to hear the business case..