Grow our email list. Use Kingsumo to run campaigns to drive referrals/exposure. Weekly email, at a minimum, to users about product/updates. Email referral campaign from Jesse dollar flight club. Use profitwell to tract retention/churn. Free. Slide deck feedback:. Investors care about retention, time in-app/use per day. Our DAUs is overestimated at 394M when Grammarly has 30 million DAUs in 2020