Notes/Questions for Matt Wallaert
by Joe · 55 things on Twos
- Inhibiting pressures
- Questions:
- Do you see the value in what we are trying to build?
- How can we be sure that the message we have landed on is one to stick to?
- Is the facebook ad idea a good one?
- Should we simply run surveys?
- Can we use you as a warm introduction to Tech Stars?
- Which of our messages do you like? Any of them?
- Once we have determined a message we want to stick to, how do you get it out there for organic growth?
- Do you know anyone else that can help us/we should speak to?
- Why do you do these office hours?
- We’re still figuring out our messaging, how we can best tell the story. Ideas or suggestions?
- Ideas for marketing?
- Ideas for product?
- Notes
- Focus is “on building products and programs that create behavior change to help people lead better, happier lives.”
- We believe writing more, to remember, keep track of to-dos, make a plan, express emotion is good for people and helps them live happier lives. How can we market and build a product to create this behavior change to write more dow?
- Core behavior statement: Twos: Given you want to write something down that you want to remember, you will use Twos
- When [target audience] who [limitations] want to [motivation], they will [behavior] (as measured by [data])
- Why did you do this?
- Who is going to do what when you are successful?
- Why do people use our product?
- What does use your product mean? Every day?
- Why would they use your project instead of a competitor?
- How do you write things down more pleasurable?
- Do this while your drunk
- Think of inhibiting pressures on a micro level to make them more pleasurable
- Challenge to your identity, ego
- Can you remember when you forgot something you wanted to remember?
- A lot of people do not write things down because they do not think they need to
- You'll feel dumb, so just write it down
- Effective forcasting - how you will feel in the future if you do not use Twos
- Write it down for other people, not just yourself
- We will analyze what you write and will let you know your personality and stress levels
- Don't write it down for you, write it down to share it
- Digital theraputic
- There are plenty of reasons that people enrich things and they do not need to be logical
- There are different promoting pressures for different things that are not necessarily logical
- We are science fiction authors. Creating a world that does not exist.
- What is the world? Taste, touch, and smell. You are the science fiction authors
- Digital exhaust, how do you extract value from things you do all the time. Microsoft
- I don't write down 90% of the valuable shit I say
- Digital exhaust
- When [Target Audience] who [limitations] want to [motivation], they will [behavior] (as measured by [Data]).
- Inhibiting pressures are things we all experience
- Inhibiting pressures = why you wouldn't use Twos?
- What would prevent people from using Twos - inhibiting pressures
- Our competitors are people who don't want people to write, rememeber.
- "The rising tide floats all ships"
- Twos is the quickest, easiest, and most effective place to write things down
- "Stop paying for your notes app"
- We should reference this guy for "why we want to get into Techstars"
- If you are paying for your notes app, you should try Twos
- If you are writing things down, you should use Twos
- https://mattwallaert.vowel.com/#/meeting/fbXaapmhm8Gd26fd