Data/Analytics convo with Taro
by Joe · 33 things on Twos
- Google Meet Link
- Discussion topics:
- DAUs
- Specific button statistics
- App Store conversion
- First day retention
- 7-day retention
- 30-day retention
- Make actionable items based on learnings
- Core data measurements (check at least once a week)
- Find the golden growth rule
- Notifications - come up with a hypothesis to get engagement and reengagement
- There's tools that will help us target specific users for notifications
- Listing segments that should matter/be measured - groups of people
- Find the one person who is using it really well and see if we can handhold a similar person into using the app
- We do not know what our segment's are yet so do not prescribe ourself to specific handholding
- Reach out to people on LinkedIn
- RETENTION RETENTION RETENTION
- What is our active unit?
- Loading the app
- ✓ Figure out how to look at app store conversion data
- Golden growth rule for data and figuring out how to get people to stick around
- Track the back end API for both app and website
- Always try to validate intuition with numbers, not the other way around
- Notifications for retention
- Look at ways we can help retention through marketing
- A group of people that get value out of the product and share it with other people in that market
- How do you get product market fit?
- Do I have product market fit?
- Retention graph needs to be a slow death, not a cliff
- How likely are you to recommend this app to someone else?
- Qualitative product market fit through feature requests
- Product market fit needs to be specific