Marketing as a service
by Parker · 10 things on Twos
- https://p.feedblitz.com/r3.asp?l=182232920&f=1081591&c=8038124&u=55703776
- Human beings aren’t information processing machines
- We find joy and possibility in stories, in connection
- When you care enough to see your audience with empathy, you’ll realize that they’re not happier if you simply recite a list of facts.
- Almost everything we engage with is a placebo at some level, and bringing a human-friendly story to the interaction is a way to serve people
- We have to have the guts to go where they are and talk with them on their terms.
- We’re willing to be wrong on our way to being useful
- We need to make assertions and show up with consistency, making promises and keeping them
- Don’t make something that you would buy
- Make something that they would buy