Questions and exercises to build habit-forming products:
by Parker · 31 things on Twos
- What habits does your business model require?
- Writing things down
- What problem are users turning to your product to solve?
- Unorganized information
- Quickly recording information they want to remember
- How do users currently solve that problem and why does it need a solution?
- Paper, email, text, apple notes. Unorganized, slow, lost
- How frequently do you expect users to engage with your product?
- Everyday
- What user behavior do you want to make into a habit?
- Writing things down that they want to remember or do
- Who is your product's user?
- Young professionals
- What is the user doing right before your intended habit?
- Anything. Waking up. Having dinner with the family. Walking. Talking to someone
- Come up with 3 internal triggers that could cue your user to action
- Having an idea
- Coming up with something to do
- Learned something from talking to someone
- Which internal trigger does your user experience most frequently?
- Needing to do something
- Think of three conventional ways to trigger your user with current technology (e-mails, notifications, text messages, etc.). Then stretch yourself to come up with at least three crazy or currently impossible ways to trigger your user.
- Daily email, daily notification, daily text
- Slack message, ship them stickers
- Review your flow. What bit of work are your users doing to increase their likelihood of returning?
- Storing information
- Setting reminders
- Brainstorm three ways to add small investments into your product to load the next trigger and store value as data, content, followers, reputation, and skill
- Collaboration, coins, rewards, more lists, more information
- Identify how long it takes for a loaded trigger to reengage your users. How can you reduce the delay to shorten time spent cycling through the Hook
- More coins, more reminders, more notifications from collaboration