What habits does your business model require?. Writing things down. What problem are users turning to your product to solve?. Unorganized information. Quickly recording information they want to remember. How do users currently solve that problem and why does it need a solution?. Paper, email, text, apple notes. Unorganized, slow, lost. How frequently do you expect users to engage with your product?. Everyday. What user behavior do you want to make into a habit?. Writing things down that they want to remember or do. Who is your product's user?. Young professionals. What is the user doing right before your intended habit?. Anything. Waking up. Having dinner with the family. Walking. Talking to someone. Come up with 3 internal triggers that could cue your user to action. Having an idea. Coming up with something to do. Learned something from talking to someone. Which internal trigger does your user experience most frequently?. Needing to do something. Think of three conventional ways to trigger your user with current technology (e-mails, notifications, text messages, etc.). Then stretch yourself to come up with at least three crazy or currently impossible ways to trigger your user.. Daily email, daily notification, daily text. Slack message, ship them stickers. Review your flow. What bit of work are your users doing to increase their likelihood of returning?. Storing information. Setting reminders. Brainstorm three ways to add small investments into your product to load the next trigger and store value as data, content, followers, reputation, and skill. Collaboration, coins, rewards, more lists, more information. Identify how long it takes for a loaded trigger to reengage your users. How can you reduce the delay to shorten time spent cycling through the Hook. More coins, more reminders, more notifications from collaboration