11/16/21 - Design Thinking
by Parker · 37 things on Twos
- What inhibiting pressures are you reducing?
- Talk to real people, get in their heads, then start to ask questions. What is worth to be asking based on the person you are talking to?
- Linchpin by Seth Godin
- Don't race to the bottom, create your own space
- Make UX fun to play with
- Waze: contribute and get points
- Coins, badges
- Positive feeling when you help other people. Getting points
- Todoist has points for accomplishing tasks
- Add an incentive or subtract an inhibitor
- Time: time to load, record, find
- Money: Twos is free
- How to decrease bounce rate, churn
- Marketing must start with something grabbing
- What about Notes sucks? Since that is what most people use. What is missing or a pain point? Here is an inhibiting pressure that removes that? Inhibiting pressures affect everyone rather than a promoting pressure
- Figure out what the inhibiting pressure
- Notes are disorganized, no rhyme or reasons, won't write something because it will just be cluttered
- Most likely to download when they are experiencing a problem
- Frustrating when you have something you want to write down, but you can't because it is so disorganized
- Temping to lead with something flashy, but the inhibiting factors actually move people
- Use our email list as an exclusion list for marketing
- Optimize for a download. Algorithm will get smarter at who it shows the ad to
- Ads are effective for getting downloads. Measure the efficiency of your ads and downloads
- Intuitive to write things, some people will write things down, some people won't understand it
- Our target market may be people who currently write things down. In a notebook?
- Big value prop: write anything down. Easier, simpler, more accessible, on the spot. Other notes are great when you know you're going to be taking notes or you have an intention to journal. Spur of the moment you use Twos. Recording a spontaneous thought
- Random thoughts from a call and notes on the same page of your notebook
- You don't want to compete. Blue ocean. Create your own space
- People don't realize they are forgetting something. They just forget it. Unless someone reminds you that you forget something
- Dictation removes a level of friction
- Siri integration, tell the app what you want written down
- Inhibiting pressure: get people writing or speaking as quickly as possible; when you're tired, stressed
- History of writing things down: people want to write things down, tell stories, remember things, pass down ideas
- Consume much quicker (audio, visual) than we can input with two thumbs. The end goal is thoughts are the input. Close the gap in the meantime
- Joe Rogan uses Notes a lot. Joe Rogan talking on the podcast about Twos. Brent
- Charlie's sister who is a comedy and actress
- Meeting and brainstorming over Twos is something he enjoys and wishes he could do more of