The Tipping Point by Malcolm Gladwell summary
by Parker · 9 things on Twos
- Word-of-mouth is the best form of persuasion
- Warm introductions are the best connections
- Mavens have the knowledge. Connectors are the social glue. Salesmen persuade us
- You must try in order to succeed
- Non-verbal cues are more important than what we say
- Kids watch when they understand and look away when they are confused
- Emotion is contagious. Your spirit is picked up being around people in a good mood
- To create change, create a community to practice and nurture
- If you want to start a word-of-mouth epidemic, concentrate your resources solely on Connectors, Mavens, and Salesmen