Tech Star Marketing Notes
by Joe · 18 things on Twos
- Competing pressures model
- There are reasons to do things and reasons not to do things
- Snickers uses calories into a promoting factor of eating a snicker
- Instead of inhibiting you to think calories = bad
- Promoting pressures are actually really hard to move
- "It is hard to get kids to do things you want them to do"
- Promoting pressures are not specific to people
- Promoting pressures = features, screenshots,
- "We're not going to try to inspire you to go from point A to point B"
- "IF you fall under this category, then you will use this product"
- "What are the reasons people would take an Uber and what are the inhibitors"
- What are all the reasons people would use Twos - promoting pressures
- Cheers effect - everyone knows my name
- What features are we going to build based on promoting and inhibiting pressures
- Our aligners are people that compliment their message
- Make something happen less often
- If I was trying my hardest to get people to not use my platform, we will figure it out.
- Twos Specific Notes