11/12/21 - Brad on the road
by Joe · 25 things on Twos
- You have to be in the habit of checking Twos
- What’s the competitive advantage? Functionality
- Deep competitor analysis. Market wants. Test on Facebook. One stop data source. Remember things. Drop the sentences. Data is key
- $250-500 to get good rest group. About a dollar a click
- Use different messages for stop texting yourself, best place to write things down,
- They are used to emailing themselves so if they email themselves, they will see it. Do they want to learn an entirely new system?
- Not as long of a learning curve. Just get them in and teach them
- Find what resonates with people
- Get the App Store conversion rate up
- App icon. Gradients and saturated flat colors
- As you get more downloads you can target more competitive keywords
- Consistent branding like Apple branding
- Apple favors people that look like Apple
- Soft launch and this is our global launch. Give them 8 weeks notice. Strong promo materials, give a story. Custom artwork. The better the artwork is, the better the placement. App of the day placement
- 150k downloads in a week if you get the hero banner
- Great but you’ve got to have the conversion rate down. Full monetization in. Get as much as you can
- Limitless upside per user rather than capping it
- Achieve revenue growth when the users are declining
- Throw in the firebase sdk. Completes slideshow. Makes first action. Build funnel to see the drop off
- Videos are the way to go since users don’t read
- Skipped shortcuts somewhat because he wanted to write things down
- Scale up organic users to get the sample size and data
- Canopy designs for dank icons. Matt Anderson. 1500 for an icon
- Best 2D artist
- Bow down to apple