You have to be in the habit of checking Twos. What’s the competitive advantage? Functionality. Deep competitor analysis. Market wants. Test on Facebook. One stop data source. Remember things. Drop the sentences. Data is key. $250-500 to get good rest group. About a dollar a click. Use different messages for stop texting yourself, best place to write things down,. They are used to emailing themselves so if they email themselves, they will see it. Do they want to learn an entirely new system?. Not as long of a learning curve. Just get them in and teach them. Find what resonates with people. Get the App Store conversion rate up. App icon. Gradients and saturated flat colors. As you get more downloads you can target more competitive keywords. Consistent branding like Apple branding. Apple favors people that look like Apple. Soft launch and this is our global launch. Give them 8 weeks notice. Strong promo materials, give a story. Custom artwork. The better the artwork is, the better the placement. App of the day placement. 150k downloads in a week if you get the hero banner. Great but you’ve got to have the conversion rate down. Full monetization in. Get as much as you can. Limitless upside per user rather than capping it. Achieve revenue growth when the users are declining. Throw in the firebase sdk. Completes slideshow. Makes first action. Build funnel to see the drop off. Videos are the way to go since users don’t read. Skipped shortcuts somewhat because he wanted to write things down. Scale up organic users to get the sample size and data. Canopy designs for dank icons. Matt Anderson. 1500 for an icon. Best 2D artist. Bow down to apple