ASO - 57% Average Conversion Rate for Productivity Apps in 2020. Add keywords to app title. Example: Our app, Tides, is called Tides: A Fishing Game on the App Store to improve organic keyword ranking for “Fishing” and “Game”. All competitors follow this example. Icon Test - Biggest ROI thing you can do… a significant lift in store page conversions can sometimes 2x organic installs. Keyword Audit. Preview and Screenshot Testing. Is it scientifically proven that people remember things when they write them in twos? If so, this is your marketing pitch/competitive advantage. Onboarding. Does a good job of highlighting uses but it’s always better to have the user walk through the steps manually rather than just watch them (big lesson we have learned is that users hate to read anything). Example: Load In UI Panel “What are you interested in?” then lists the three most common tasks.... Birthday Reminders, Making Lists, Etc.. Based on the option a user chooses, the tutorial shows the user how to make their first reminder, list, etc.. Monetization. SUBSCRIPTION. Potentially include banner ads, would need to run an AB test to see if there is a hit to retention. If there isn’t, can add “Remove Ads” to the subscription package.. Fabulous-Daily Routine Planner (competitor) does $1million/month in subscription revenue on iOS via https://sensortower.com/. Other. Android launch?. What’s your data analysis stack?. User acquisition?. Competition. Takeaway: Productivity is a saturated genre but there seems to be enough market share to go around. Subscription model is a clear winner in the space as top competitors all offer subs. This is likely due to subs boosting LTV high enough for developers to scale with paid user acquisition.