500 Startups Round Twos FINAL
by Joe · 70 things on Twos
- Describe what your company does in no more than 3 sentences. Give us your best elevator pitch:*
- Twos helps people stop forgetting things by being the quickest, easiest, and most organized system for writing things down.
- Please share your company's website:*
- StopForgettingThings.com
- Has your product or service launched?*
- Yes, it's public.
- When did your product launch?*
- April 10, 2016
- Which industry/sector classification applies best to your company?*
- Software (Sector-Agnostic)
- Describe your business model. How does (or will) your company make money, even if it is not making any today?*
- In-app purchases for upgraded features and customizations. Also, Twos Social (once launched) will be a marketplace for valuable information that we will take a commission from. Finally, we have brand merchandise people love.
- Which business model category best matches your company?*
- Marketplace
- Type of Sales*
- B2B
- B2C
- C2C
- B2B2C
- How much revenue did your company make during the last six months? Please break down the revenue by month in US dollars.
- Six Months Ago: $261.98
- Five Months Ago: $328.64
- Four Months Ago: $258.42
- Three Months Ago: $95.10
- Two Months Ago: $32
- Last Month: $6
- If there are any trends you’d like to explain in the revenue numbers (seasonality, new customers/products, etc.), please explain below.
- Twos has not been revenue-focused for long as we have been building a base of early adopters, talking to users, and working on the product.
- How many total customers or users (as applicable) did your company have over the last six months? Please break down the number by month.
- Six Months Ago?* 540
- Five Months Ago?* 946
- Four Months Ago?* 828
- Three Months Ago?* 924
- Two Months Ago?* 960
- Last Month?* 1111
- If there are any trends you’d like to explain in the customer or user numbers (seasonality, new customers/products, etc.), please describe them below.
- We go through cycles of sharing the product, receiving feedback, working on the product, and repeating. Numbers are going up, but there are times when they decline as we focus on gathering feedback and working on the product.
- Where are your target customers based?*
- Europe, North America, SouthEast Asia
- What are your go-to-market channels right now? Tell us how they have been fueling your customer or revenue growth.*
- Our current go-to-market channels are primarily through word of mouth and outreach marketing (featured articles, influencers, TikTok, YouTube, Reddit, etc.). We have seen some great bumps in user growth which we convert ~30% of to daily active users.
- What problem or use case does your company address, and how do your potential target customers get by today in the absence of your product/service?*
- People constantly forget things they want to remember. Whether it be names, to-dos, birthdays, or recommendations. We forget things because our brains are bad at remembering and there is no quick and easy place to write things down. This costs people time, money, and connections. In the absence of Twos, people email/text themselves, use other note-taking apps or pen and paper, which are not designed to capture and organize pieces of information.
- Who are your competitors or substitutes for your product or service?*
- Email, Notion, Evernote, Mem.ai, Craft, Apple Notes, Pen and Paper, and Sticky Notes.
- What makes your company stand out amongst that competition?*
- Our system of Days, Lists, and Things is a system people relate to, rather than other document-based solutions. It allows users to easily capture any piece of information (called Things) they want to remember. Things make up your Days and Lists and are easily reorganized, turned into reminders, to-do items, photos, and much more.
- What is your current monthly burn rate*
- $48
- What is your current cash balance*
- $11056
- Tell us why you think 500 global would be a good fit for your company and what you hope to gain from the accelerator program?
- We have immense potential to change the way people record, remember, and share information. 500 global will help us unlock that potential through guidance, network, and funding. We hope to gain advice, knowledge, and connections from the accelerator program.
- Have you applied to the 500 startups program previously?
- Yes
- What has changed since you last applied?
- More users, better product, more direction towards profitability, a better message/way to communicate the value, and more affirmation of the problem we're solving.
- Tell us a bit about how the founding team knows each other (eg. through school, previous work experience, personal networks, etc).*
- Parker and Joe connected at a startup in Austin, Texas in 2018. We stayed in touch after leaving the company and moved to Tampa together during the pandemic to work on Twos.
- Why did you decide to start this company?*
- We will make the world a better place if we can help people stop forgetting things.
- Please provide a link to your pitch deck here
- Old pitch deck on Canva
- Please insert a product demo
- What is Twos?
- Anything else you want to tell us?
- We're looking forward to expanding into our full potential and making a positive impact on the people we touch.
- How did you hear about us?
- 500 Newsletter or email
- Thank you for applying! You're awesome! Please check your email for a confirmation message and additional instructions.. Please note that it typically takes us a couple of weeks to review applications, but sometimes it takes longer.. If something interesting happens before you hear from us -- like signing a big client, significantly increasing your revenue, a key hire, etc. -- feel free to apply again so we have the most current information.. Thank you -- and stay strong out there!. <3 -- #500STRONG Team