Senior Partnerships Coordinator at Ad Action for 4 years. Manages 25-30 accounts. https://www.linkedin.com/in/luke-chapman-532a7a7b/. Head of business development for Wazood. AdAction Is The Only All-In-One Performance Marketing Platform You Need To Acquire Mobile App Users And Drive Installs.. 300M+ installs. Small, medium, and large companies in every country around the world. Went back to Chicago during covid. Back in SD now. Amazon, new app, 10,000 installs per day for the next month. Fraud tools. My company can suck my ass. Would have quit if they didn't move him. Doesn't agree with what their company does. Company places ads mobile ads, offer walls, own and operate one of the biggest ones, partner with gaming companies. Multiple day event, a lot more money per event. Start with a signup, doesn't cost a user, but isn't an install/uninstall. Run campaigns in any country in the world. See where your app is being used most. Incentivize people. People want things back. Apps grow with incentivized offer walls in their games. How does that work?. Diamonds, coins, content locker, recipe. People do it. People are addicted to their phones. Anything within the app. Create a note. Create a note every day for 7 days. Long term events cost a lot a lot of money. CPE copy: cost per event. Get the user to complete any event in your app. If you complete a random event it convinces the user to keep it. Recipes, dates. Forget to write things all the time. I forget things all the time. Lists personally. Event: make a list and share it. Non-organic growth. People will share shit that makes no sense. A lot of fraud out there. Companies say they have a handle on it. They don't. People will get blocked and find a new way to do it. Going into the app, creating a. Fat install campaign. Numbers will grow. Name will be pushed.. Word of mouth. The most natural form of marketing. Install campaign puts it in their brains, they might talk about it, they look at it. Set the budget and do not move on it. Sales guy is the best at convincing companies to give him more money. Watch out for these guys. Tell them to fuck off. Be as blunt as you can possibly be. They ask to lie to his clients. Look for companies that are honest. Smallest: 100-200 $ per day, 3 months, $ per install. Medium: 200-1000 $ per day. Large: 3-5k per day, run quarterly. Technical issues will pause and restart. Big: half a million for this month, these events, and we check back in a month. Don't move on budget. Typical all depends on the country. US for minimum traffic 1$ per install 3-5 $ per event. India and Indonesia (Android). iOS US $1, Android $.75. India Android is $.35 per install, iOS is $0.25. Events are a couple dollars that take more than a minute. $0.10 for a signup event. List of countries you want to be in: US, UK, Australia, Canada, Germany, France, India, Indonesia, Mexico, Brazil, Japan. Most companies he works with are not in US. Different continents: Europe, Asia, North America, and South America. Rejecting obscure campaigns. Italy, Sweden, Norway, Netherlands, Saudi Arabia, UAE, Spain, Russia/Turkey (almost top dawg). Leaving in spring. Wants to work in tech for restaurants, entertainment. Works 4 hours a day. Pays the bills. Learning music production. Runs a nonprofit website for a friend's family back home. Flexibility in regular life. Getting to the point where he wants to get paid for what he is good at. Album coming out EDM dance music. 2 years of work. Has learned so much. Learning all the things. Quality is finally there. November 19th on all streaming platforms. Very proud of it. The quality is different. Small/new music magazine reached out to feature him. Doesn't show his face. Designing some sort of helmet/mask thing. Couple singles ready. Couple soundcloud. Get singles from Chap. Instagram. All a work in progress. Working on the next album currently. Luke Chapman music