10/29/21 - Angie Gange + Twos
by Parker · 97 things on Twos
- Youngest son Scottie lives in Denver
- Uses lists every day
- Folds printer paper hamburger style
- Teaches people her method/system for keeping and organizing lists
- Takes notes for everything
- Really likes the Twos concept
- Has lists for business stuff, grocery list, 2020 goals, clothes sizes for kids
- Keeps them in file cabinets
- Doesn't use paper and pencil anymore for grocery lists
- Keeps a word "Vons" to find it quickly in Notes
- Competition? Marketing? Users? Monetization?
- Target market: moms would love this
- Kids are 28 Charlie, 25, 22 Scottie
- Never write anything down
- Always on their phones
- Need to keep track of things they forget
- Twos looks more fun, cool templates
- Target college students
- Carmel valley news would have been great for ads
- Youtube videos but with more story
- Facebook ads don't work. They change algorithms
- Instagram is better and more our market
- Don't spend money on ads
- Make a social media campaign
- 2/3/5 days a week
- Make posts of using the app
- Stories for using the app
- Images, quotes (funny, teaser for something, eating chocolate in the middle of the night for a gym)
- I forget, I can't remember... make it fun
- Are you like me and forget to pay your car insurance?
- Don't be overwhelmed
- Plan
- Launch at the beginning of the year
- Post Monday Wednesday Friday
- Blog, quote, images
- Watch and see what gets the most clicks to measure it
- Build up a library of images, quotes, stories, testimonies
- People crave interactions and recommendations
- Work on SEO
- Show up in search for "apps to get organized", "list making apps"
- Create our brand: who are we?, color scheme, feeling you want to have, funny, irreverent
- If you were to open a store, you invite everyone to the grand opening, come to the store, half will ignore it, half will try it, half will come
- Personal testimonies are gold
- Do you want to feel this way? Try Twos
- Mom can be the proud mom, I love it, give it try, it's free
- Write a business plan, decide on target market, now what do you do?
- Buddy from high school, started an app similar to Waze, sold the company, Joel
- ✓ Ask to get in touch with Joel
- Who is your customer? What is your ask?
- Be you and tell your story
- People want to support young entrepreneurs
- Twos guys (brains + brawn)
- Put that on your business page
- Stories
- Take a screenshot of posts and put them on your story
- Link in bio
- Set up free account click here
- Make different examples of lists because people will resonate with different examples
- What a gem of a lady
- BNI. Business network international
- https://www.bni.com/
- Meet once a week
- Most are online still
- 2 times for free
- 500-600 $ per year
- Be a guest
- 20 people in the group
- You get there and you share what you do (1:30) to speak
- Ask is to try and share Twos, for free on your phone and website
- Attorney, moms, students
- Get testimonials
- Playing around with it is amazing, check it out
- 1:1 after with one person. Adam is the attorney, pick your brain, insurance rep
- Look for a networking group
- You need someone to invite you
- Get a lot of users, get a lot of feedback.
- ✓ Alumni association group
- A lot meet online right now
- Get some press. You write them and then they publish it
- Guest blog (blogs, Vanderbilt)
- Pick the 5 most important things
- Try different things for each target market bucket
- Young professionals (Twitter)
- Networking groups
- Moms (PTAs)
- Moms friends to try it (preschools)
- Lamaze classes new moms
- Templates for new moms
- Facebook groups for moms (Invite mom in and post it)
- Its free so why not try it out
- How am I going to get everything done?
- Why would you want to finish everything? There won't be anything left to do
- More users for more testing to narrow in on our target market
- Billing contractors
- Helping people stay organized
- Farmers
- Quotes to get people laughing and engaged