10/28/21 - John Alvarez + Twos intro
by Parker · 34 things on Twos
- Roommate with Charlie Cohen at Princeton
- Likes organization and tools to remember
- Has used Twos for a few weeks: lists, likes the idea to remember things he's likely to forget, will utilize search to back
- Has experience with Notion, roam. Not identical, store knowledge, different in the way it is stored, twos is more intuitive, notion in the past, connecting ideas
- Friend who is a neuroscientist, roam, connecting knowledge-based, used for book notes, Wikipedia, bi-directional links, web of ideas
- Notion is for writing, journaling, easy to access and find things
- Harder than a journal but nice for accessing things
- https://shamay.com/knowledge-graphs/
- Has friends with Twitter accounts for random thoughts. Just for themselves. Store random ideas. Not a super hard sale
- Graduated from Princeton, neuroscience
- Wayfair homegoods
- Facebook, instagram ads. Paid ads
- Big budget, recognizes it could be different at a small startup
- FB ads manager, efficient with every dollar spent, how does each dollar contribute to ROI
- Required to be back in Boston. In Cali near Tahoe
- Exploring a bunch of different companies
- Wants exciting opportunities to expand his marketing skills
- Organic component. Wayfair had a team for that: posting, creating videos, Instagram to get touches with potential users
- Someone clicked, then download see what lead to them downloading
- Organic is harder to track, but less overhead
- Interested in organic side
- Experience in paid advertising
- Picked up skills quickly
- Picked up a 5 million dollar buget for paid advertising
- Wants to know metrics and KPIs to optimize for
- Learns super fast, think outside the box
- Early stage is very exciting for him
- Earlier the more exciting
- Startup incubator at Princeton: crowdsourcing brand for a stake and get product
- Brewing coffee, sourcing, mini keg coffee, delivery
- Energized by it, none have taken off, doesn't love the idea of working for corporate
- Worked with Charlie on supplements to negate marijuana effects, turn down negative effects. Neuroscience, compounds
- 24, saved up during covid, looking for higher risk, higher reward, enough to live off of, in a setting where he is motivated by skin in the game, working with people on the same wavelength and motivating him to grow, enough money to keep doing what he's doing, sees big upside down the line. If he is paid less, he'd figure out how to supplement it
- ✓ Follow up with John