10:00 a.m. Welcome Remarks, Jim Stallings, CEO of PS27 Ventures. There is a difference between a founder of a company and a CEO. It takes incredible leadership to build a company. Hard work, continuous focus, leading with purpose. 10:15 a.m. Purpose-Driven Leadership, presented by Ed Buckley, CEO Peerfit. 11:15 a.m. Effective Communication, presented by Mark Vickers. Respect the org chart. Make sure the lines of communication are clear. Surround yourself with the best people you can to build the business. Clarity in how you communicate is essential. What is the cost of having unclear communication?. 4 Keys to clarity in communication. Substance. What do you have to say that is important to the other person?. What do they want to hear?. What is important to them?. It is irrelevant what you think is important. Craft your message for your audience. Features are okay, but will not get you the next level of funding. Features create benefits. Benefits are better. What are the emotional benefits?. We provide a product that saves your family if you are ever in a crash. Touch the emotion. Technical details are a trap. We get too wrapped up in them. The application is just the application until you realize the true emotional benefits. Be intentional about the information you want to share and why. Mission statement should be something that really hits home. Say what you really do. Exactly what you do. We help people live their best life by giving them a place to record, remember, and share the things they don't want to forget. Think through the substance you have and how to craft it into a message that is as simple as possible. Substance is different for an investor than a customer. Tune your substance to your audience. Developing a value prop for each segment is critical. Customers - save time, money, relationships, and peace of mind by quickly writing down things you can’t forget. Investors - help people live their best lives by stopping forgetting things. Employees - help people live their best lives by stopping forgetting things. Advisors - helps us help people live their best lives by stopping forgetting things. Simplicity. We're in a distracting world. The message needs to cut through all the distractions. Our attention spans are getting smaller and smaller. You need a simple message to keep people engaged. Present your message in a way that is easy to hear it, process it, and take action on it. You want the sharks to hear it and take action on it. Use short sentences. Present one idea or concept at a time. Multiple objectives at once are too hard to understand. Keep it simple and understandable. Cut the fluff. This guy is awesome. How do you draw the listener into something they initially can't relate to?. Get them to ask the question you want to answer: how does that work? Now they are invested. Structure. Give thought about how to sequence the messages to be easily heard and allows them to take action. How do you open your presentation?. Asking questions is a great way to engage your audience. The shorter your presentation, the more important it is to engage your audience. Made up gossip. Company great at marketing. Everyone in the company needs to know the mission. Take a simple concept and don't pile words on top of it to be sure they still know the core message. Entrepreneurs tend to bury the lead. The core message gets buried when you get too excited. Investors miss opportunities because they miss the core message. Ask yourself why? Why are we creating this product? Why does your customer want this product? If you ask why 5 times you will get to the core nugget. That is the substance you want to present. A creative message doesn't usually work. Stay focused on the facts and pull. Speed. How you present your information. Reengage your audience all the time. Change up the tempo of your presentation. It re-engages the audience when things change. Be aware that adrenaline kicks in. You've got to slow it down. It's all about preparation. Rehearse, record, practice. You'll know how to manage the adrenaline when you present if you practice. Speed can show your enthusiastic. Slowness can give a sense of importance. The audience will lean in. Care about the person you are presenting to. Silence. Give the audience time to think. Silence is the most underused presentation tool for presenters. Speaking is selling. You are always selling yourself. Employees are your single most important audience. Without your employees, you aren't going anywhere. Perfect these tools with your team. Present your product and mission to everyone with the same clarity and enthusiasm. People will present what you tell them to other people with the same enthusiasm. Your team is your sales people. They emulate what you share with them. The CEO has to be the CCO. The founder has to be the person to present the message with power and conviction. Clear, passionate, and articulate. Prepare: know your message, have it scripted out, know what is most important, and the most important part is to practice. Record yourself presenting your pitch. Listen to it. Don't watch it. You'll hate it. Then turn the volume off and watch it. You'll see all the little things you hate about yourself, but you'll learn.