Is this person a leader?. https://www.youtube.com/watch?v=0JBOSmRo8js. Is this person rifle focused and obsessed by the product?. Personal problem and this is the solution. What inspired you to invent this product?. Communication skills to lead and hire a team. Invest in strength rather than a lack of weakness. Checkboxes: founder, idea, product, initial customers. Invest in really extreme strength. Need something that makes you really remarkable and an outlier. In one compelling sentence: what your product does. Investors should be able to picture in their head what your product does. Be decisive. The only way to make progress is to make decisions. It's all about building a great team. Figure out how to be the Twitter guys. Bootstrap as long as you can. Be so good they can't ignore you. Raising money is not a success and not a milestone. Onion theory of risk: founding team risk (can the founders work together?), product risk (can you build the product?), technical risk (break through to make it work?), launch risk (will the launch go well?), market acceptance risk, revenue risk, cost of sale risk, viral growth risk. Peel away risk as you are reaching milestones. Hurry up and get fundraising out of the way. Don't get your ego invovled. Get it in writing. Type an email to the investor about what they just committed to. Make a great short executive summary