How to Raise Money with Marc Andreessen, Ron Conway, and Parker Conrad (HtSaS 2014: 9) copy23 things on Twoshttps://www.youtube.com/watch?v=0JBOSmRo8jsIs this person a leader?Is this person rifle focused and obsessed by the product?What inspired you to invent this product?Personal problem and this is the solutionCommunication skills to lead and hire a teamInvest in strength rather than a lack of weaknessCheckboxes: founder, idea, product, initial customersNeed something that makes you really remarkable and an outlierInvest in really extreme strengthIn one compelling sentence: what your product does. Investors should be able to picture in their head what your product doesBe decisiveThe only way to make progress is to make decisionsIt's all about building a great teamFigure out how to be the Twitter guysBootstrap as long as you canBe so good they can't ignore youRaising money is not a success and not a milestoneOnion theory of risk: founding team risk (can the founders work together?), product risk (can you build the product?), technical risk (break through to make it work?), launch risk (will the launch go well?), market acceptance risk, revenue risk, cost of sale risk, viral growth riskPeel away risk as you are reaching milestonesHurry up and get fundraising out of the way. Don't get your ego invovledGet it in writing. Type an email to the investor about what they just committed toMake a great short executive summary