Uses google docs and otter.ai. Can you explain how this is different?. One market. Build a foundation of coverage, awareness, then expand. Yes. Are you all planning on raising in the Tampa area?. We are not exclusive to Tampa but expect that is where we will likely raise. Elizabeth heads PR. Devon heads digital media. Marketing increases awareness and establishes credibility. Has worked with many startups in our phase. Media coverage is important to potential investors. You can take what we're given and push it out in many channels. Start engagements with a community messaging system. A workshop about our key audience and who we are trying to reach. What are your differentiators? What are your goals?. Opportunity to do surveys/focus groups to determine the best messaging. Creates three key messages.