Product-Led Growth by Wes Bush summary
by Parker · 10 things on Twos
- Let the customer try the product as quickly as possible
- Focus on improving the customers life
- Understand the value and outcome you are selling
- People buy products to get something done, to feel or avoid feeling some way, or to look some way to others
- Make the customer look cool for choosing your product
- Remove all distractions from the initial user's experience to getting them to the value you are providing
- If you help people accomplish something meaningful in their life with your product, they'll come back on their own
- People want to be welcomed
- Good onboarding emails: welcome, usage tips, reviews, improve their life (functional, emotional, social)
- Don't focus on selling, focus on providing value